The Diamond Cord™ is geared towards the commercial/Industrial user so there is still a market for both nylon cords and Diamond Cord™.

The average homeowner that is budget‐ oriented, does not rely on his lawnmower to make a living, and only mows his lawn seasonally every one to two weeks may still opt to buy a nylon cord.

The commercial user (ie. Loggers, rentals, construction) will be happy you’ve provided them with a solution to the downtime, monetary loss and inconvenience suffered in the event of a broken pull cord.

Commercial users replace their equipment far more often than a residential user, and when they do purchase new equipment you will profit from the labor to install the Diamond Cord™ and the sale of the Diamond Cord™.

From life saving equipment (i.e. Forest Fire fighters use mark 3 pumps or a power pack to power the Jaws of Life) to snowmobiles (no explanation needed here!!) to outboard engines, the Diamondcord is mandatory. It makes absolutely no sense in any of these scenarios to put your trust and life in a cheap piece of nylon.

Consider for example how many chainsaw users also own ATV’s snowmobiles, outboards engines etc… The crossover between products and users is very high, and selling all diameters gives you the ability to sell multiple cords to each of your customers. Almost everyone owns a piece of equipment that requires a starter cord, be it a weed eater, lawn mower, snowmobile etc…

From life saving equipment (i.e. Forest Fire fighters use mark 3 pumps or a power pack to power the Jaws of Life) to snowmobiles (no explanation needed here!!) to outboard engines, the Diamondcord is mandatory. It makes absolutely no sense in any of these scenarios to put your trust and life in a cheap piece of nylon.